ENTHUSIASM · ENGAGEMENT · ALIGNMENT
ABOUT BETTER BUSINESS
Welcome to Better Business, founded by me, Nathalie Soeteman. My mission is to help you achieve your goals through interim management, consultancy, coaching, and training. Let’s work together to drive your success!
Connected for your success
In partnership with Power2Improve I offer coaching, lectures, inspiration sessions, workshops, and training in key areas like marketing, communication, PR, customer experience, brand advocacy, leadership, and change management.
As a board member of Logeion, the Dutch professional association for communication professionals, and a member of the European Association of Communication Directors (EACD) and the European Network for Positive Psychology, I stay connected to ensure your journey is continuously supported and enhanced.
Communication with impact, tomorrow and today
Are you managing a new market, facing a reputation crisis, or navigating another challenging change? Do you need a strategic plan that’s ready to execute? And you still need to keep day-to-day operations running—smarter and more effectively? With over 20 years of experience, I’ve supported multinationals like FrieslandCampina, FedEx, and Vodafone, as well as retailers, financial services, scale-ups, and SMEs. I’ve helped build and run marketing and communication functions, restructure departments, and streamline processes for optimal results.
Immediate action, real results
Clients value my versatile, no-nonsense approach and quick solutions. Some even call me ‘Special Communication Forces.’ I find and make improvements, even when the situation is complex. My approach is pragmatic and strategically business-driven. We work on improvements while the daily work continues, so we see immediate results.
Show and coach for self-sufficiency
I don’t just offer advice; I take action. Together, we’ll set priorities and I’ll guide you and your team every step of the way. This hands-on, results-oriented approach has proven successful time and time again.
Building success together
I support organizations in building and streamlining marketing and communication departments, developing strategies, and executing impactful campaigns. Ready to take your business to the next level? Let’s work together to build your success!
Learn more about my background and experience on LinkedIn.
How I can help you and your organization
Examples of topics that I can help your organization with:
WHAT PEOPLE SAY ABOUT WORKING WITH ME
HONORABLE MENTIONS
My work has been featured in various respected publications and international platforms. The Customer Ambassador and Superpromoter community programs have been recognized as best practices in influential books like Connect! by Menno Lanting and the Enthusiasm trilogy by Rijn Vogelaar. I’ve also been invited to share these insights on global stages, at seminars, and the BNR Customer Show. Dr. Kevin Ruck’s book Exploring Internal Communication: Towards Informed Employee Voice (2019) highlights my contributions to the global sustainability community, including the advocacy program and the Roving Green Reporters initiative I led. Additionally, my work has been featured in podcasts like Women World Wide with Deirdre Breakenridge and New Business Radio.




Let’s talk
Have a question or need a personalized proposal? I’m here to assist. Send me a message, and I’ll get back to you shortly.
I AM AFFILIATED WITH:
I serve on the boards of Logeion, the Dutch communications association, and the Dutch Liberal Women’s Network.