Enthusiasm is contagious.

SUSAN RABIN

Be a carrier.

ENTHUSIASM · ENGAGEMENT · ALIGNMENT

ABOUT BETTER BUSINESS

Welcome to Better Business, founded by me, Nathalie Soeteman. My goal is to support you in achieving your goals. Through interim management, consultancy, coaching, and training. Let’s collaborate for your success!

Connected

In partnership with Power2Improve I provide coaching, lectures, inspiration sessions, workshops, and training in engaging marketing, communication, PR, customer experience, brand advocacy, connecting leadership, and change management.

As a board member of Logeion, the Dutch professional organization for communication professionals, and a member of the European Association of Communication Directors (EACD) and the European Network for Positive Psychology, I stay connected to enhance your journey.

Nathalie SoetemanINTERIM MANAGER, CONSULTANT, COACH, TRAINER

Communication with impact, tomorrow and today

Managing a new market, a reputation crisis or realizing another challenging change? Strategic plans that are well thought and implementable immediately? And all that while the daily work continues, but smarter and more effective for the team? I have successfully helped various organizations achieve that over the past 20 years. Multinationals such as FrieslandCampina, FedEx and Vodafone. But also retailers, financial service providers and rapid growth scale-ups and SMEs. I have set up and performed marketing and communication functions, restructured departments, and ensured everything ran smoothly, driving optimal results.

Action with immediate results

Clients value my direct and versatile support, as well my straightforward approach and quick solutions. Some even call me a new breed of communication professional: ‘Special Communication Forces’. I find and make improvements, even when the situation is complicated. My approach is pragmatic, flexible and smart. Hands-on and flexible, and at the same time strategically business-driven. We work on improvements while the daily work continues, so we see immediate results.

Show and coach for self-sufficiency

I don’t just offer advise, I take action. I help set priorities and guide you and your team every step of the way. This active hands-on approach, learned from day one with various market challengers, proves effective time and time again.

Building success together

I support in setting up and streamlining marketing and communication teams and developing and executing strategies and campaigns. I am ready to help where needed. Let’s work and build your success together!

WORK EXPERIENCE

For over two decades, I’ve navigated diverse managerial and consulting positions in B2C and B2B marketing, communication and change. Both in (international) businesses such as FrieslandCampina, Philips, Vodafone, de Volksbank, Primark, Mercedez-Benz/ smart and Telegraaf Media Groep, and for non-profits, including the Maarten van der Weijden Foundation and Special Olympics. I’ve contributed in-house, agency-side and as a freelancer.

WORK FIELD

Delighted to support you and your organization as an interim manager, adviser, trainer and coach, specializing in:

Corporate communication
Leadership communication
Reputation management
Crisis communication
Public relations and media relations
Corporate and social branding
Corporate storytelling
Thought leadership
Marketing communication
Internal communication
Online communication
Brand engagement
Employee advocacy
Purpose marketing and CSR communication
ESG and sustainability communication
Customer experience
Change management

EXPERTISE

My broad and deeply developed expertise summarizes as:

Enthusiasm
Engagement
Alignment

With pleasure I use my knowledge, experience, and skills in the field of marketing, communication, change management, training, and coaching to accelerate and strengthen your transition process.

EDUCATION

In order to guarantee clients the highest possible quality, I stay abreast of the latest developments and best practices. Therefore, in addition to my work, I took the Executive International Master of Science in Corporate Communication at Rotterdam School of Management, Erasmus University. Previously, I completed my Master of Laws studies at Leiden University and the post-academic course Change Management at AOG School of Management.

I am a recognized Superpromoter Consultant, Certified Coach and Master Mentor for the Certified Triple A + Trainer, Teacher and Coach Training Triple A+ Trainer, Teacher and Coach Training. In addition, I followed several courses, masterclasses and trainings in Positive Psychology, transformation coaching, marketing communication, connecting, non-violent communication, (personal) leadership, mindfulness and self-compassion. I took the original Mindful Self-Compassion and Fierce Self-Compassion training courses with founders Kristin Neff and Chris Germer.

Learn more about my background and experience on LinkedIn.

How I can help you and your organization

Examples of topics that I can help your organization with:

Reputation management
Brand management
Purpose marketing
Corporate and social branding
Storytelling and thought leadership
Media relations, PR & spokesperson
Crisis communication
Stakeholder engagement
Employer & talent branding
Employee advocacy and influencer management
Launching successful engagement programs
Change management, training & coaching

Consultancy & Interim

I’m ready to support you and your organization in achieving strategic objectives and goals. Whether in an interim advisory capacity or management position, let’s drive progress together!

Coaching

Delightfully, I empower (aspiring) managers, professionals, and teams to unlock their full potential. In the manner that aligns with their unique preferences and strengths.

Training & Workshops

Struggling to gain the insights, knowledge, or skills needed to reach your goals? Let me assist you in uncovering and mastering them through personalized training and tailored workshops. Tailored to seamlessly integrate into your workflow.

‘Nathalie has an integral, strategic eye, and knows exactly what needs to be done to move the needle.’

DIRECTOR CORPORATE AFFAIRS & COMMUNICATION, CPG

‘A year ago we only dreamed of this. Thanks to your help, every day we see our dream becoming more and more a reality.’

TEAM MANAGER,
FINANCIAL

‘We’re thrilled with the results and reflect positively on our collaboration!’

MANAGER MARKETING & COMMUNICATION, HOSPITALITY

‘Thank you for the surprisingly good, creative and inventive solutions you have helped us find.’

MANAGER MARKETING,
MEDIA COMPANY

‘Nathalie has a wide experience and profound communication expertise, based on a good strategic insight. She has a sincere interest in people and is a warm person to work with.’

MANAGER CORPORATE SOCIAL RESPONSIBILITY, TELECOM

‘Nathalie is a seasoned, dedicated, and inspiring colleague, who connects strongly and delivers tangible results quickly. She has significantly contributed to enhancing the CSR profile of de Volksbank and fostering CSR initiatives within the broader SNS REAAL entity.’

DIRECTOR RESPONSIBLE BUSINESS,
SNS REAAL

‘Thanks to Nathalie’s expertise, our team has achieved significant growth. She is both swift and effective, helping us bring ideas to immediate implementation. Her approach is strategically well thought out while practical and hands-on.’

BOARD MEMBER, NOT-FOR-PROFIT

‘Nathalie is enthusiastic, charismatic, energetic, and decisive. She dares to do what needs to be done and to make decisions. She has a new and modern vision of communication. She also is a great trainer and facilitator. Do you want to progress in times of change? Contact Nathalie!’

PROJECT LEADER NEW MEDIA, FINANCIAL

HONORABLE MENTIONS

My activities are regularly published. For example, the Customer Ambassador and Superpromoter community program is recognized as a best practice in ever-selling books such as Connect! by Menno Lanting and the Enthusiasm trilogy by Rijn Vogelaar. I was also asked to elaborate on these programs on international stages, during seminars and in the BNR Customer Show. Dr. Kevin Ruck’s Exploring Internal Communication: Towards Informed Employee Voice (2019) highlights the global sustainability community, the advocacy program, and the Roving Green Reporters initiative I initiated and led. My work has been discussed in podcasts such as Women World Wide – with Deirde Breakenridge and on New Business Radio.