ENTHUSIASM · ENGAGEMENT · ALIGNMENT
ABOUT BETTER BUSINESS
Welcome to Better Business, founded by me, Nathalie Soeteman. My goal is to support you in achieving your goals. Through interim management, consultancy, coaching, and training. Let’s collaborate for your success!
Connected
In partnership with Power2Improve I provide coaching, lectures, inspiration sessions, workshops, and training in engaging marketing, communication, PR, customer experience, brand advocacy, connecting leadership, and change management.
As a board member of Logeion, the Dutch professional organization for communication professionals, and a member of the European Association of Communication Directors (EACD) and the European Network for Positive Psychology, I stay connected to enhance your journey.
Communication with impact, tomorrow and today
Managing a new market, a reputation crisis or realizing another challenging change? Strategic plans that are well thought and implementable immediately? And all that while the daily work continues, but smarter and more effective for the team? I have successfully helped various organizations achieve that over the past 20 years. Multinationals such as FrieslandCampina, FedEx and Vodafone. But also retailers, financial service providers and rapid growth scale-ups and SMEs. I have set up and performed marketing and communication functions, restructured departments, and ensured everything ran smoothly, driving optimal results.
Action with immediate results
Clients value my direct and versatile support, as well my straightforward approach and quick solutions. Some even call me a new breed of communication professional: ‘Special Communication Forces’. I find and make improvements, even when the situation is complicated. My approach is pragmatic, flexible and smart. Hands-on and flexible, and at the same time strategically business-driven. We work on improvements while the daily work continues, so we see immediate results.
Show and coach for self-sufficiency
I don’t just offer advise, I take action. I help set priorities and guide you and your team every step of the way. This active hands-on approach, learned from day one with various market challengers, proves effective time and time again.
Building success together
I support in setting up and streamlining marketing and communication teams and developing and executing strategies and campaigns. I am ready to help where needed. Let’s work and build your success together!
Learn more about my background and experience on LinkedIn.
How I can help you and your organization
Examples of topics that I can help your organization with:
WHAT PEOPLE SAY ABOUT WORKING WITH ME
HONORABLE MENTIONS
My activities are regularly published. For example, the Customer Ambassador and Superpromoter community program is recognized as a best practice in ever-selling books such as Connect! by Menno Lanting and the Enthusiasm trilogy by Rijn Vogelaar. I was also asked to elaborate on these programs on international stages, during seminars and in the BNR Customer Show. Dr. Kevin Ruck’s Exploring Internal Communication: Towards Informed Employee Voice (2019) highlights the global sustainability community, the advocacy program, and the Roving Green Reporters initiative I initiated and led. My work has been discussed in podcasts such as Women World Wide – with Deirde Breakenridge and on New Business Radio.