
Strategic change communication
SNS Retail Bank (now: de Volksbank)
SNS Retail Bank and its five brands lived through a strategic change towards a customer-driven organization. I facilitated the cultural change from the inside out. With an inclusive ambassador approach and involving, engaging and highly sharable communication. In line with the company’s Manifesto.
Change from the inside out
I facilited SNS Retail Bank’s strategic change towards a customer-driven organization, from the inside out. With change management and involving, engaging and highly sharable communication. In line with the company’s heritage and Manifesto.
Scope
Approach
Results
Key words
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Purpose branding
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Employee engagement
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Employee advocacy
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Customer engagement
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Customer advocacy
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Brand engagement
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Brand advocacy
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Storytelling
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Employee generated content
International acknowledgement
This successful case applies as an international best practice.