
Adoption strategy knowledge sharing and social intranet
SNS REAAL
SNS REAAL introduced a social intranet for the 6,500 employees of its 10 brands. I advised on the requirements and was responsible for the adoption, collaboration and conversation strategy. I also trained and facilitated the board, middle management and employees of all disciplines and locations in online knowledge sharing.
Community of 3,250+ multi-label, cross-disciplinary knowledge sharers
I helped bank insurer SNS REAAL to make full use of the benefits of a social intranet and other community tools. This resulted in a multi-label, cross-disciplinary community of 3,250+ members, improving nearly 100 customer journeys and the overall customer experience.
Scope
- 6,500 employees
- 10 brands
- Bank
- Insurer
- Board
- Middle management
- Headquarters
- Shops
- Backoffice
- Midoffice
Approach
- Leadership communication
- Facilitated employees in ambassadorship
- Employee generated content
- Training, coaching, workshops
Results
- Multi-label, cross disciplinary community (3,250+ members)
- Significantly improved company pride
- 100 customer journeys and overall customer experience greatly enhanced
Key words
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Community management
-
Internal trainers pool
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Engaging communication