{"id":4049,"date":"2021-01-05T01:32:57","date_gmt":"2021-01-05T00:32:57","guid":{"rendered":"https:\/\/humanizingbusiness.power2improve.com\/?post_type=avada_portfolio&p=4049"},"modified":"2024-07-27T23:14:07","modified_gmt":"2024-07-27T21:14:07","slug":"branding","status":"publish","type":"avada_portfolio","link":"https:\/\/nathaliesoeteman.nl\/en\/portfolio-items\/branding\/","title":{"rendered":"Brand, identity & content"},"content":{"rendered":"

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Branding<\/strong><\/span><\/h2>\n<\/div>
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Various clients<\/strong><\/h3>\n<\/div>

I helped several organizations to develop or sharpen their brand identity. I realized and implemented corporate stories and brand books. I also developed frameworks for consistent messaging and brand promise proving content.<\/p>\n<\/div>

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Clients<\/strong><\/h3>\n
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  • FMCG \/ CPG<\/li>\n
  • Packaging<\/li>\n
  • Finance<\/li>\n
  • Consultancy<\/li>\n
  • Not-for-profit<\/li>\n<\/ul>\n<\/div>
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    Keywords<\/strong><\/h4>\n
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    • \n
      Corporate communication<\/h5>\n<\/li>\n
    • \n
      Marketing communication<\/h5>\n<\/li>\n
    • \n
      Positioning<\/h5>\n<\/li>\n<\/ul>\n<\/div>
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      <\/h4>\n
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      • \n
        Brand story<\/h5>\n<\/li>\n
      • \n
        Brand engagement<\/h5>\n<\/li>\n
      • \n
        Content marketing<\/h5>\n<\/li>\n<\/ul>\n<\/div>
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        <\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

        Various organizations have benefitted from my support in shaping their positioning and identity. This involved creating compelling stories, brand books, messaging frameworks, and brand promise reinforcing content. <\/p>\n","protected":false},"author":3,"featured_media":6060,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[47],"portfolio_skills":[91,51,93],"portfolio_tags":[],"class_list":["post-4049","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-alignment-en","portfolio_skills-advies-2-en","portfolio_skills-strategic-communication","portfolio_skills-strategische-communicatie-en"],"_links":{"self":[{"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/avada_portfolio\/4049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/comments?post=4049"}],"version-history":[{"count":56,"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/avada_portfolio\/4049\/revisions"}],"predecessor-version":[{"id":6262,"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/avada_portfolio\/4049\/revisions\/6262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/media\/6060"}],"wp:attachment":[{"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/media?parent=4049"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/portfolio_category?post=4049"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/portfolio_skills?post=4049"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/portfolio_tags?post=4049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}