{"id":1153,"date":"2017-07-19T17:00:17","date_gmt":"2017-07-19T15:00:17","guid":{"rendered":"https:\/\/humanizingbusiness.power2improve.com\/?post_type=avada_portfolio&p=1153"},"modified":"2023-06-25T16:06:56","modified_gmt":"2023-06-25T14:06:56","slug":"adoption-strategy-social-intranet","status":"publish","type":"avada_portfolio","link":"https:\/\/nathaliesoeteman.nl\/en\/portfolio-items\/adoption-strategy-social-intranet\/","title":{"rendered":"Adoption strategy social intranet"},"content":{"rendered":"

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Adoption strategy knowledge sharing and social intranet<\/strong><\/span><\/h2>\n<\/div>
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SNS REAAL<\/strong><\/h3>\n<\/div>

SNS REAAL introduced a social intranet for the 6,500 employees of its 10 brands. I advised on the requirements and was responsible for the adoption, collaboration and conversation strategy. I also trained and facilitated the board, middle management and employees of all disciplines and locations in online knowledge sharing.<\/p>\n<\/div>

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Community of 3,250+ multi-label, cross-disciplinary knowledge sharers<\/h2>\n<\/div>

I helped bank insurer SNS REAAL to make full use of\u00a0the benefits of a social intranet and other\u00a0community tools. This resulted in a multi-label, cross-disciplinary community of 3,250+ members, improving nearly 100 customer journeys and the overall customer experience.<\/p>\n<\/div>

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Scope<\/strong><\/h3>\n
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  • 6,500 employees<\/li>\n
  • 10 brands<\/li>\n
  • Bank<\/li>\n
  • Insurer<\/li>\n
  • Board<\/li>\n
  • Middle management<\/li>\n
  • Headquarters<\/li>\n
  • Shops<\/li>\n
  • Backoffice<\/li>\n
  • Midoffice<\/li>\n<\/ul>\n<\/div>
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    Approach<\/strong><\/h3>\n
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    • Leadership communication<\/li>\n
    • Facilitated employees in ambassadorship<\/li>\n
    • Employee generated content<\/li>\n
    • Training, coaching, workshops<\/li>\n<\/ul>\n<\/div>
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      Results<\/strong><\/h3>\n
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      • Multi-label, cross disciplinary community (3,250+ members)<\/li>\n
      • Significantly improved company pride<\/li>\n
      • 100 customer journeys and overall customer experience greatly enhanced<\/li>\n<\/ul>\n<\/div>
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        Key words<\/strong><\/h4>\n
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        • \n
          Community management<\/h5>\n<\/li>\n
        • \n
          Internal trainers pool<\/h5>\n<\/li>\n
        • \n
          Engaging communication<\/h5>\n<\/li>\n<\/ul>\n<\/div>
          <\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

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