{"id":1139,"date":"2017-07-21T16:38:57","date_gmt":"2017-07-21T14:38:57","guid":{"rendered":"https:\/\/humanizingbusiness.power2improve.com\/?post_type=avada_portfolio&p=1139"},"modified":"2023-07-09T15:57:31","modified_gmt":"2023-07-09T13:57:31","slug":"strategic-change-communication","status":"publish","type":"avada_portfolio","link":"https:\/\/nathaliesoeteman.nl\/en\/portfolio-items\/strategic-change-communication\/","title":{"rendered":"Strategic change communication"},"content":{"rendered":"

\"Manifesto,<\/span><\/div>
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Strategic change communication<\/strong><\/span><\/h2>\n<\/div>
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SNS Retail Bank (now: de Volksbank)<\/strong><\/h3>\n<\/div>

SNS Retail Bank and its five brands lived through a strategic change towards a customer-driven organization. I facilitated the cultural change from the inside out. With an inclusive ambassador approach and involving, engaging and highly sharable communication. In line with the company’s Manifesto.<\/p>\n<\/div>

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Change from the inside out<\/h2>\n<\/div>

I facilited SNS Retail Bank’s strategic change towards a customer-driven organization, from the inside out. With change management and involving, engaging and highly sharable communication. In line with the company’s heritage and Manifesto.<\/p>\n<\/div>

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Scope<\/strong><\/h3>\n<\/div>
  • <\/i><\/span>
    3,500 employees<\/div><\/li>
  • <\/i><\/span>
    5 brands<\/div><\/li>
  • <\/i><\/span>
    Board and senior management<\/div><\/li>
  • <\/i><\/span>
    Middle management<\/div><\/li>
  • <\/i><\/span>
    Headquarters<\/div><\/li>
  • <\/i><\/span>
    Shops (branches)<\/div><\/li>
  • <\/i><\/span>
    Backoffice<\/div><\/li>
  • <\/i><\/span>
    Midoffice<\/div><\/li><\/ul>
    <\/div><\/div><\/div>

    Approach<\/strong><\/h3>\n<\/div>
    • <\/i><\/span>
      Leadership communication<\/div><\/li>
    • <\/i><\/span>
      Employees and customers facilitated in ambassadorship<\/div><\/li>
    • <\/i><\/span>
      Employee generated content<\/div><\/li>
    • <\/i><\/span>
      Training, coaching, workshops<\/div><\/li><\/ul>
      <\/div><\/div><\/div>

      Results<\/strong><\/h3>\n<\/div>
      • <\/i><\/span>
        Net Promoter Score (NPS): +45<\/div><\/li>
      • <\/i><\/span>
        Employee Net Promoter Score (eNPS): +50<\/div><\/li>
      • <\/i><\/span>
        Significant increase of share of voice<\/div><\/li>
      • <\/i><\/span>
        \n

        Significant improved sentiment<\/p>\n<\/div><\/li><\/ul>

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        Key words<\/strong><\/h4>\n
          \n
        • \n
          Purpose branding<\/h5>\n<\/li>\n
        • \n
          Employee engagement<\/h5>\n<\/li>\n
        • \n
          Employee advocacy<\/h5>\n<\/li>\n
        • \n
          Customer\u00a0engagement<\/h5>\n<\/li>\n
        • \n
          Customer advocacy<\/h5>\n<\/li>\n
        • \n
          Brand engagement<\/h5>\n<\/li>\n
        • \n
          Brand advocacy<\/h5>\n<\/li>\n
        • \n
          Storytelling<\/h5>\n<\/li>\n
        • \n
          Employee generated content<\/h5>\n<\/li>\n<\/ul>\n<\/div>
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          International acknowledgement<\/h2>\n

          This successful case applies as an\u00a0 international best practice.<\/p>\n

            \n
          • <\/i><\/span>
            Best practice in Dutch Journal for Marketing.<\/div><\/li>\n
          • <\/i><\/span>
            Annual Report SNS REAAL: excellent example of personal leadership.<\/div><\/li>\n
          • <\/i><\/span>
            Highlighted as best practice\u00a0in two management books, interviews and blogs.<\/div><\/li>\n
          • <\/i><\/span>
            Keynote sessions and presentations in the Netherlands, Germany, Ireland and\u00a0the USA.<\/div><\/li>\n<\/ul>\n<\/div>
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            <\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

            SNS Retail Bank and its five brands lived through strategic change towards customer-centricity. With change management and involving and engaging communication I facilitated the transformation from the inside out. <\/p>\n","protected":false},"author":3,"featured_media":1144,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[47,48,49],"portfolio_skills":[52,50,51,93,95],"portfolio_tags":[99],"class_list":["post-1139","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-alignment-en","portfolio_category-engagement-en","portfolio_category-enthusiasm-en","portfolio_skills-change-management","portfolio_skills-marketing-communication","portfolio_skills-strategic-communication","portfolio_skills-strategische-communicatie-en","portfolio_skills-verandermanagement-en","portfolio_tags-superpromoter-en"],"_links":{"self":[{"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/avada_portfolio\/1139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/comments?post=1139"}],"version-history":[{"count":21,"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/avada_portfolio\/1139\/revisions"}],"predecessor-version":[{"id":4651,"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/avada_portfolio\/1139\/revisions\/4651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/media\/1144"}],"wp:attachment":[{"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/media?parent=1139"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/portfolio_category?post=1139"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/portfolio_skills?post=1139"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/nathaliesoeteman.nl\/en\/wp-json\/wp\/v2\/portfolio_tags?post=1139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}